During KEI Week in Groningen, bunq launched a bold pop-up activation under the theme “Bye Bye Boring”. The objective was to build brand awareness among first-year students at the exact moment they were starting a new chapter in their lives.

 

Positioned as a physical farewell to the old and a fresh start into student life, the pop-up translated bunq’s progressive brand values into a tangible, on-the-ground experience. Students could switch to bunq on the spot in just a few minutes and personalise their first bank card, turning a practical action into a memorable moment.

 

The activation was designed as a fully integrated brand experience, combining spatial design, interaction, and content creation. On-site moments were amplified through social content shared across bunq’s channels, ensuring the story carried seamlessly from offline to online and extended the reach beyond KEI Week itself.