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Hello, my name is Reny

A Creative with 15+ years of experience building brands and delivering award-winning campaigns. I believe the future of creativity lives where storytelling, data and AI meet. That’s why I don’t just design; I create strategic, shareable brand experiences that connect with people and drive measurable impact.

 

Over the years I’ve led creative teams and developed campaigns for global brands like Mastercard, Douwe Egberts, Sunweb and many more. From rebranding challengers to crafting social-first activations, I bring a mix of conceptual thinking, design craft and digital innovation. 

 

At the end of the day, I don’t just deliver assets. I build brands people remember.

EXPERIENCE

FYRON GROUP / GRILL GURU BRAND CREATIVE MARKETEER

  • Owned brand storytelling and visual identity during European brand

  • expansion

  • Developed brand guidelines, tone of voice and campaign narratives

  • Supported go-to-market launches and retail communication

Jul 2024 – Nov 2025

BIG GROUP AMSTERDAM CREATIVE LEAD

Clients: FSC, Mastercard, Samsung, bunq

  • Owned creative strategy and brand storytelling for international consumer brands

  • Translated brand positioning into campaigns, content formats and alwayson communication

  • Worked closely with marketing, growth and product teams to align brand and performance

  • Led and scaled an in-house creative studio (8 FTE), including processes and quality control

Jan 2022 – Jul 2024

MIBTL MEDIA
HEAD OF CREATIVE

Clients: KVK, Sunweb, Wecycle, Gemeente Den Haag

  • Built and led an in-house creative team supporting brand and marketing objectives

  • Developed brand narratives and campaign frameworks across digital channels

  • Introduced data-informed testing to improve content performance and consistency

  • Acted as creative partner to marketing and commercial teams

Jan 2021 – Jan 2022

Mar 2019 – Jan 2021

DENTSU BENELUX / ISOBAR  SENIOR CREATIVE SPECIALIST

  • Developed integrated brand campaigns for FMCG and consumer brands

  • Worked across strategy, creative and production teams

Dec 2018 – Present

FREELANCE CREATIVE

Nov 2017 – Dec 2018

MOBILE JOURNEY 

CREATIVE LEAD

Nov 2017 – Dec 2018

EARLIER ROLES (2005 – 2017)

  • Concept and strategy for agencies and brands; AI innovation consulting.

  • Led mobile-first campaigns for Rituals, Macy’s and Nike.

  • Art Director & Designer at MobileFirst / Targetoo, Animal Farm Amsterdam, Red Urban / DDB, Havas Lemz.
     

  • Worked on campaigns for Disney, Levi’s, Philips, Red Bull and Dove; multiple SAN Accent and Spin Awards.

Sep 2001 – Sep 2004

JUNIOR ACADEMY FOR ART DIRECTION AMSTERDAM

  • Focus: Concepting & Art Direction

CORE EXPERTISE

  • Brand Strategy &

  • Positioning

  • Brand Storytelling &

  • Tone of Voice

  • Integrated Campaigns

  • Creative Leadership

  • Scalable Content Systems

  • AI-Driven Innovation

TOOLS & TECH

  • Adobe Creative Suite

  • Analytics & Optimization:

  • GA4

  • Keynote

  • PowerPoint

  • Celtra

  • Midjourney

  • Firefly

  • Runway

  • Weavy

  • ChatGPT

AWARDS

  • SAN Accent Winner (x3)

  • Spin Award Winner

  • Esprix Winner

  • ADCN & Eurobest Nomination

  • Epica Nomination

Let’s work together

Looking for creative leadership, strategic sharpness or an AI-enhanced approach to brand and campaigns?

  • LinkedIn
  • Instagram

© 2026 Reny Panoet 

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