For MOS Amsterdam, the assignment focused on developing a consistent brand system that could support both the restaurant’s positioning and its on-site experience. My role covered the design of the logo, the EARTH water labels, and a set of supporting brand assets.

 

The visual identity was built around a clear design framework, balancing refined European typography and composition with warmer, textured influences inspired by North African aesthetics. This combination informed color usage, materials, and graphic details across touchpoints.

 

The result is a cohesive brand system in which all elements, from packaging to spatial application, work together to reinforce a cosmopolitan, international identity and support the overall dining experience.