The client asked us to create a creative mobile display ad to engage the users and drive traffic to the online store. We created an ad with a slider to experience the Philips HUE Lightning on your mobile phone. By sliding the slider, you could change the colour of the room. The ad shows a CTA to the online store to purchase the Philips HUE lighting. The format of the ad was an interscroller, primarily served in ELLE. By scrolling through the content, the ad would appear on your screen.